Local food magazine looks to the community to print its latest issues

Local food magazine looks to the community to print its latest issues

kitchen table number number. 5,Root issueIt is set to hit newsstands in late October. But like many projects in 2022, and the industries they cover, the home-grown food magazine has faced unexpected cost increases and an uncertain future, finding itself dependent on a crowdfunding campaign too Continue production.

Independent Magazine Founder, Brett Warnock, says production and printing costs have more than doubled amid supply chain issues related to COVID. But rather than cutting costs to make ends meet, Warnock is scaling up the magazine with updated printing and binding and adding 40 pages of food stories, recipes and illustrations — all with the goal of delivering kitchen table Longer shelf life and desirable coffee table properties.

The magazine’s mission from the start has been to make space for people throughout the food world, but the difficulties of putting together the ambitious project opened Warnock’s eyes, he said. He launched the magazine in 2019 via a Kickstarter campaign, but he billed the next three issues himself and struggled to rank the numbers. When it came time to print the latest edition, he said out-of-pocket coverage was no longer an option, and he’s trying Crowewdfundr Campaign.

“I can’t keep pouring money into this. So, I’m going to go up the magazine. I’m going to add again half the pages, it’s going to have a spine, it’s going to be a little bit wider, and it’s going to be a little bit more than being on the newsstand,” Warnock says.

Independent publishing is expensive. In the food space, like magazines toothache And the sharpener Stand out, they are both operated independently by veterans of the restaurant industry, such as Warnock. as a community project, kitchen table He has found a niche in Portland’s food scene, bringing chefs, farmers, seed breeders, artists and activists together, often giving space for subjects to write their own stories, such as Culinary Breeding Network founder Lynn Salman and Creole Me Up Elsie Denville.

It’s also a hub for national talent: Issue No. 3 A story about fairness in food appeared from Leah Pennemanauthor of the James Beard Award winning book Agriculture while blackAnd the Which Vogue magazine It’s called “part agricultural guide, part revolutionary statement”. The number does not. 4 It included a comic strip titled Valentine’s Day at Waffle House in Houston From a frequent writer New Yorker Comedian Natalie Dobel.

Warnock got started in comics. He co-founded publisher Top Shelf Comics in 1997 and served as its creative director for 17 years before selling his stake in the company in 2014. At the same time, he has always kept a foothold in the restaurant industry, whether as a wine host or beer buyer for New Seasons, and is currently The wine is poured into a local wine bar.

After selling the Top Shelf, Warnock held talks to buy the local footprint of a national food magazine, but the deal never materialized. However, this possibility sparked the idea of ​​joining his passion, a dream that finally manifested itself kitchen table: a food magazine that smells of Warnock Comedy backdrop bursting with art and craftsmanship.

At Top Shelf, Warnock was the designer and creative director, but he’s responsible for it kitchen table From skin to skin. He says he knows how to make a great-looking print, but had limited experience with the business side of the magazine before he started kitchen table. the magazine It is distributed by Small Changes, a distribution company outside of Seattle, available throughout the city in New Seasons, Oui Presse, City Reader on Division and Fluating Wworld cOmecs at the Lloyd Centeramong other points.

Fundraising for the Fifth Edition is 80 percent of its $21,000 target at press time, and ends Saturday, September 24 at midnight. The issue preorder ($25) is the easiest way to contribute, but the Crowdfundr system allows depends on the request the shoppingAnd the Unlike tiered package-based systems like Kickstarter. Aside from pre-ordered versions of the problem, farmland dinners from longtime Portland chef Mary Huts and Mexican food truck Rodrigo Huerta Comeda KingAnd the appeared in the future kitchen table release, as well as extended prints of some of the release’s illustrations.


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